The business process is really not all that complex. Brought down to its bare essentials it looks like this.

A product or a service is going to be offered (whether manufactured or simply procured). You are going to communicate as to why it becomes beneficial for a targeted buyer to purchase that particular product or service. You are then going to provide a distribution channel within which a sale is made. Distribution and sale are not the same things; however, it is very difficult to secure a sale unless a distribution channel has been created within which the sale can occur. Therefore, a distribution channel has to be established and, within that, a sale has to occur. At that point, your job is to deliver the product or service which is sold. And finally, you are required to support that product or service once delivered to the consumer.

That is the business process. The extent of your success in effectuating that business process contemplates some of the following:

1. That you have a good understanding as to how each of those processes work.
2. That each of the processes are aligned with each other not only functionally, but also within the context of their core values.
3. That there is an organization that supports each of those processes.
4. That there is adequate value in the proposition which enables you to have more money flowing into the company in relation to the amount flowing out.

This entry was posted on Monday, January 30th, 2006 at 2:41 pm and is filed under Business, Dynetech, Larry Pino, Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.