A product pricing strategy is intended to provide a routine mechanism for consumer access to the value a product or service provides. The higher the value, the higher the pricing exchange. That’s obvious, of course. But what’s not always obvious is that the product pricing strategy needs to be intrinsically routinized so that there is [...]

I read an article in the Orlando Sentinel written by Scott Joseph, the Sentinel’s restaurant critic. It was critiquing Gio’s, apparently a new restaurant that had recently opened. I always read Scott’s critiques and something struck me in this particular article which, although he was referring to restaurants, is very relevant to business in general. [...]