And so, for today’s lesson in “branding!”
I have been buying increasingly healthier cereals for my three young ones.
We restricted the amount of cereal for snacks, especially for my little daughter who just turned 5. Nonetheless, I relented last night and allowed her an opportunity to choose some cereals. As I was calling out the names of the different cereals, I mentioned one of them she had pointed to called “Organic Grain Shop.” Seriously: “Organic Grain Shop.”
She started laughing and actually said to me, “That’s what it’s called?” — incredulously. I said, begrudgingly: “That’s what it’s called!” And the only way I got her to accept it was by simply having her taste it because, obviously, the name didn’t work, but it tasted great.
I wondered to myself what high-priced marketing company or in-house marketing department would have come up with that name? Organic Grain Shop?
The deed got accomplished, but it definitely wasn’t marketing; it was pure sales.
Original writing date: May 22, 2008